Leah and Ava Clements: The Story of Two Sisters, One Camera, and a Global Journey of Beauty, Family, and Purpose

In the age of social media, where countless profiles are created each day and millions of photos are uploaded by the minute, it takes something truly unique to stand out. But sometimes, it’s not the intention behind the photo—it’s the authenticity, the timing, and the quiet magic captured in a single moment.

This was exactly the case in July 2017, when Jaqi Clements, a California mother of three, decided to create an Instagram account for her seven-year-old identical twin daughters, Leah Rose and Ava Marie. The goal was simple and innocent: share a few cute snapshots with family and close friends, never imagining what would happen next. She had no marketing plan, no modeling contracts in hand—just a mother’s love and pride for her children.

But within days, the twins’ images began to spread. And within weeks, they were viral.

The girls, with their piercing green eyes, flowing honey-brown hair, and perfectly symmetrical features, captivated the online world. Comments poured in, calling them “stunning,” “angels,” and most famously, “the most beautiful twins in the world.” Influencers and fans alike reshared their photos, and followers grew exponentially. By the end of that year, their once-private family account had transformed into a rapidly growing public platform with hundreds of thousands of followers. Today, Leah and Ava are internationally recognized models with a social media presence that spans over 3 million followers across platforms—and growing.

A Childhood in the Spotlight
Leah and Ava’s rise to fame was rapid, but behind the polished images and professional campaigns was still a normal family navigating an extraordinary situation. Based in Los Angeles, the Clements family—Jaqi, her husband Kevin, and their three children—found themselves suddenly immersed in the entertainment and fashion industries. Brands such as Nike, Disney, H&M, Target, and Crocs came calling. Modeling agencies expressed interest. Campaigns, commercials, and photo shoots became part of the girls’ weekly routines.

And yet, Jaqi remained grounded. She wasn’t a stage mom pushing her children into the spotlight. In fact, she had hesitated to get them involved in modeling when they were babies, despite constant comments from strangers encouraging her to do so. It wasn’t until the girls were older—and expressed genuine interest themselves—that she took the leap.

“They were the ones who wanted to do it,” Jaqi has shared in numerous interviews and blog posts. “I told them if they ever want to stop, we stop. Simple as that.”

The modeling world can be intense, especially for children, but the Clements family approached it with balance. School always came first. The girls still had playdates, family dinners, and time to just be kids. Modeling was something they enjoyed—an extension of their creativity and confidence, not a replacement for childhood.

Still, with fame came pressure. Social media opened doors, but it also exposed the family to public scrutiny. Some critics questioned whether it was healthy for young girls to grow up in front of the camera. Others doubted the motives of the parents. Were they capitalizing on their daughters’ looks? Were they managing the account for the girls, or for themselves?

Jaqi and Kevin were open about their role. They stated clearly that all earnings from modeling went into accounts for the twins. Neither parent quit their jobs to become full-time managers. If anything, they made sacrifices—taking time off work, driving long hours to shoots, and coordinating everything around the girls’ education and well-being.

What made the Clements family stand out, however, was not just their transparency—it was their authenticity. Their Instagram wasn’t filled with curated perfection or overly-commercial content. It included silly moments, real-life updates, family milestones, and even their struggles.

When Life Took a Turn: A Battle with Cancer
In 2019, just two years after the twins’ modeling career began, the family’s world changed forever. Kevin Clements, the devoted father and a swim coach known for his upbeat energy and healthy lifestyle, began to feel unwell. What started as flu-like symptoms progressed into something far more serious.

After multiple doctor visits and tests, Kevin was diagnosed with T-cell acute lymphoblastic leukemia/lymphoma—a rare and aggressive form of blood cancer. He was just 39 years old.

The news devastated the family. It was the kind of diagnosis that shifts everything. Suddenly, fashion shoots and social media posts faded into the background as the family focused entirely on survival, treatment, and hope. Kevin was immediately hospitalized and began an intense battle involving chemotherapy, radiation, and an urgent search for a bone marrow donor.

This time, the family turned to the same platform that had brought the girls global recognition—not for fame, but for help.

Leah and Ava took to Instagram with a heartfelt plea. They shared the reality of their dad’s illness and asked their followers to consider joining the bone marrow registry. “Please help our dad,” their post read. “He’s the best dad in the world, and he needs a transplant to get better.”

The response was extraordinary. Thousands of people across the U.S. signed up to be tested as donors. Awareness around bone marrow donation spread, particularly among young people who might never have considered it before. Media outlets picked up the story. Strangers offered prayers, support, and encouragement.

Although Kevin ultimately received a successful transplant from his brother, the girls’ outreach helped grow the national registry and potentially saved other lives. It was a moment that redefined their influence—not as models, but as messengers of compassion.

More Than Just Pretty Faces
Today, Leah and Ava continue to model professionally while balancing school, friendships, and normal teenage experiences. Their Instagram remains active, showcasing brand campaigns, behind-the-scenes moments, and snippets of their family life.

But their story has evolved into something much bigger than beauty or internet fame.

They’ve used their platform to raise awareness for childhood cancer, promote body positivity, and encourage kindness. They’ve spoken out about internet safety, bullying, and the importance of being true to yourself in a world obsessed with appearances.

Their journey is one of unexpected opportunity, but also of deep intention. It’s about a family that stayed close through highs and lows, who used their influence not just to build careers, but to inspire connection, healing, and awareness.

What began as a few photos on a social media app has become a full-fledged story of resilience, community, and purpose. Leah and Ava Clements may have been introduced to the world as “the most beautiful twins,” but they’ve grown into so much more—young women with a voice, a mission, and a future that reaches far beyond the lens.